Late last year (2018) I was invited to speak with the students in the Royal Roads University Professional Communications program in Victoria BC, on the current state of the profession and what competencies, skills and knowledge entry level public relations practitioners need to have to be successful in the profession. Professor Tom Workman thought that the best approach was to have a conversation between the two of us about all things public relations. RRU’s School of Communication & Culture recorded the conversation for their students and made it available for CPRS members across the country.
I thought that you might like to listen to my thoughts on the profession, the competencies, skills and knowledge required to become a valuable public relations/communications professional, and my general thoughts on the state of the profession here in Canada and throughout the world.
Hope you find it interesting and of value. Please share your thoughts with me.